SEO – SMO- SEM - PPC
Search Engine Optimization (SEO)
‘SEO’ is Optimizing a website into search engine like Google,Yahoo,Bing etc., The process of choosing targeted
keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of
a Web search.
SEO Rankings comparing to all Search Engines
seo training in hyderabad
Social media optimization - SMO
Social media optimization (abbreviated as SMO) refers to the use of a number of social media outlets and
communities to generate publicity to increase the awareness of a product, brand or event. Types of social media
involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as
Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to
generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website
and its content in terms of sharing across social media and networking sites.
Social media optimization is becoming increasingly important for search engine optimization, as search engines are
increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to
rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user
on a social network, it counts as a "vote" for that webpage's quality.